Availability is for a limited time only.
Welcome to junk food heaven, KFC loves a good stunt, it is rolling out a limited-time-only dish that seems destined to become a viral hit: the Cheetos Sandwich. The sandwich will consist of a crispy chicken filet coated in a Cheetos sauce, in a KFC bun with mayo all sitting on a bed of more Cheetos. It will be available nationwide for four weeks starting July 1st.
To celebrate the chain is launching this collaboration with a “pop up” event at the KFC in Manhattan East Village. The event will be hosted by Chester Cheetah, party goers will be able to experience exclusive menu items like the Cheetos-fied KFC Hot Wings, Cheetos Loaded Fries and KFC Mac and Cheetos Bowl. The event-only menu will not be available at any other KFC, so get it while you can!
Planning to launch more new menu items in 2019 than ever in the prior five years combined. Kevin Hochman, the president of KFC’s U.S. business, told Business Insider earlier in June.
“There’s a foot in this old world of core chicken and sides … But if we really want to attract a younger customer it can’t just be about fun advertising and fun stunts,” Hochman said.
“That’s really why we said we’re going to double down on innovation and try to figure out how we bring some new recipes to the restaurant,” Hochman added.
Other recent fruits of KFC’s new menu strategy include chicken and waffles and Cinnabon biscuits. KFC previously tested the Cheetos sandwich in a handful of markets earlier this year.
Hochman said KFC has three main factors it considers when it comes to new menu items: They need to be something people can’t get elsewhere, they usually are collaborations with other major brands (such as the Cinnabon dessert biscuit), and they have to be affordable.