Shopping is one of the best activities in Fresno, from digging through vintage stores to shopping for luxury goods. Top shopping centers include the Fulton District in Downtown Fresno, Riverpark, Fashion Fair, Fig Garden Village, and Sierra Vista Center. Electric shopping neighborhoods can be found throughout Fresno, while museum gift shops offer unique cultural gifts. Riverpark is a must-see for the jet set, while bargain hunters have several outlets to choose from. Let Discover Fresno guide you on your shopping journey across the city. 

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RETAIL SPOTLIGHT

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NORTH FRESNO / RIVERPARK

RIVER PARK SHOPPING CENTER

River Park is an outdoor shopping center in Fresno, California on the east side of Blackstone Avenue. River Park is divided into three areas: The Marketplace, a traditional power center anchored by Target and Kohl’s; an auxiliary shopping center with Chick-fil-A, Chipotle Mexican Grill and In-N-Out Burger, and The Shops at River Park, an outdoor lifestyle center anchored by Macy’s, an Edwards Theatres cinema, and REI.

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FRESNO METRO

FASHION FAIR MALL

Fashion Fair is a medium-sized, enclosed shopping mall in Fresno, California, anchored by two Macy’s stores, JCPenney, and Forever 21. Originally opened in 1970, Fashion Fair was expanded in 1983 (to accommodate Macy’s and a new food court) and in 2005 (with the addition of an outdoor lifestyle wing). It competes with two outdoor shopping centers in Fresno: The Shops at River Park, three miles to the north; and Fig Garden Village, located 1.7 miles to the west.

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CLOVIS METRO

SIERRA VISTA MALL

The shopping center’s total square footage is 690,487. The outdoor lifestyle amenities include a state-of-art, stadium seating movie theater: ex retail/restaurant buildings; a community park/concert area; and beautiful fountains and landscaping.

Sierra Vista Mall is the retail center for Clovis and its surrounding areas. Located at the southeast corner of Clovis’ busiest intersection the mall’s presence is prominent as the mail retail, dining and entertainment destination for the trade area. Customers include residents of Clovis, the northeast and southeast portions of Fresno and surrounding communities and mountain areas.

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